If you were the star of every show, would you watch more mobile television? Snapchat is betting that narcissism drives resonance for its new weekly videos that put you and your friends’ customiz
Snapchat’s most popular yet under-exploited feature is finally getting the spotlight in 2020. Starting in February with a global release, your customizable Bitmoji avatar will become the star of
Instagram conquered Stories, but it’s losing the battle for the next video formats. TikTok is blowing up with an algorithmically suggested vertical one-at-a-time feed featuring videos of users r
Adults, not teens. Messaging, not Stories. Developing markets, not the U.S. These are how Snapchat will make a comeback, according to CEO Evan Spiegel. In a 6,000-word internal memo from late Septembe
TechCrunch has learned that the Instagram longer-form video hub that’s launching tomorrow is called IGTV and it will be part of the Explore tab, according to multiple sources. Instagram has spe
Last week TechCrunch reported Instagram will launch a long-form video hub, with a tentative June 20th launch date. Now Instagram is asking reporters to RSVP for a June 20th “special event,”
Snapchat has a new ally or enemy depending on how you look at Google's new mobile magazine format, but the social app is welcoming the search giant. Google's clone of Snapchat Discover, called AMP Sto
In a betrayal of loyalty signaling poor morale, a massive dump of Snapchat's usage stats has leaked. The most worrisome is that the number of users posting Stories has shown zero growth, an even worse
CNN is giving up on its Snapchat news show, which launch only four months ago. “The Update,” as the program was called, had been designed for Snapchat’s vertical video format, but di
Stories taught us the joy of dictating the pace of content consumption. We fast-forward in 10-second increments, with a quick trigger finger let loose the moment we get bored. That's why soon, endless
Snapchat combines the best of social networks, magazines, and television in a redesign of its omni-entertainment app. You’ll now see image and headline previews of the content inside Discover ch