• Browse Before You Buy? Adroll's RoundTrip Is Targeting You.

    With most online services, the idea behind advertising is to get people to come to your site to make some sort of transaction. Most of the time, that doesn’t happen. In fact, even if they click on an ad to come to your site, 98% of the time, those users will leave without buying anything, according to the advertising startup Adroll. A new service they are offering hopes to help with… Read More