Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR
A piece of compliance theatre that the behavioral ad industry has for years passed off as “a cross-industry best practice standard” — claiming the consent management platform allowed
Where will our data go when cookies disappear?
When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.
MOLOCO raises $150M Series C led by Tiger Global at a $1.5B valuation
MOLOCO, an adtech startup that uses machine learning to build mobile campaigns, announced today it has raised $150 million in new Series C funding led by Tiger Global Management, taking its valuation
Growth marketing roundup: Cool SaaS, marketing lies, VR ads and more
TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.
Navigating ad fraud and consumer privacy abuse in programmatic advertising
To capitalize on the promise of video advertising in mobile and CTV, and measure ad efficacy with confidence, business leaders must ensure that they’re reaching customers — not bots.
Disqus facing $3M fine in Norway for tracking users without consent
Disqus, a commenting plug-in that’s used by a number of news websites and which can share user data for ad targeting purposes, is in hot water in Norway for tracking users without their consent.
IAB Europe’s ad tracking consent framework found to fail GDPR standard
A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required lega
Adtech giant Criteo is being investigated by France’s data watchdog
Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm th
Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’
In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive characters as beings with whom we can establish two-way relat
Dating and fertility apps among those snitching to ‘out of control’ ad tech, report finds
The latest report to warn that surveillance capitalism is out of control — and “free” digital services can in fact be very costly to people’s privacy and rights — comes
Adtech told to keep calm and fix its ‘lawfulness’ problem
Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the U.K.’s data p
UK’s competition regulator asks for views on breaking up Google
The U.K.’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in an interim report published today, opening up a consultation on a ran
Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there
In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription
MediaLab acquires messaging app Kik, expanding its app portfolio
Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chi
Mental health websites in Europe found sharing user data for ads
Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support
Targeted ads offer little extra value for online publishers, study suggests
How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of resea
Even the IAB warned adtech risks EU privacy rules
A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain
How a small French privacy ruling could remake adtech for good
A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through priva
Acast introduces programmatic ads to its podcast platform
Acast says it's time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising, b
An Online Publisher Argues For Its Continued Relevance
In the digital media landscape, independent publishers are akin to magazines; they both cater to specific demographic groups and provide authoritative content that engages like-minded individuals.