programmatic ads

Synacor Buys Technorati For Just $3M To Build Out Its Mobile And Ad Tech Business

Yet more consolidation underway in the ad tech business, and a resting place for what was once a leading authority for ranking important blogs and other sites online: Synacor, a company that provides

DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, h