There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing. Indeed, few industries seem more perfectly matched to this par
Sometime today you're going to read a marketing message that was probably written by Persado's software -- and if you haven't, Goldman Sachs has led a $30 million investment into the company to make s
Persado, a startup that says it can automatically create and test different marketing emails and other promotional material, is announcing that it has raised $21 million in Series B funding.
Persado, an ad-tech spinoff of digital marketing firm Upstream that specialises in “persuasion marketing”, has picked up a round of $15 million, which it will use to establish a new headqu