Marc Benioff

  • An engineer’s guide to picking a startup Crunch Network

    An engineer’s guide to picking a startup

    One of the questions I often get from engineers I mentor is how do you decide on what early stage startup is worth working for? Often, this is long before you have paying customer logos or big name venture funds with substantial commitments as ‘signals’ of potential success. I was a programmer once. And I had to wrestle with this question too. How do I decide? More than a decade… Read More

  • Your customer’s online journey is only part of the story

    Your customer’s online journey is only part of the story

    For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them. Today’s marketing software is bringing that idea closer to reality. Read More

  • Announcing the 10th Annual Crunchies Board Members

    Announcing the 10th Annual Crunchies Board Members

    With a little over two weeks until the 10th Annual Crunchies Awards, it is our pleasure to announce the Crunchies Board members. This group of investors, entrepreneurs, business leaders, technologists and TechCrunch writers and editors are charged with the exciting and challenging job of choosing the winners for each Crunchies award category. The official Crunchies ballot was sent to… Read More

  • Salesforce asserted itself in 2016

    Salesforce asserted itself in 2016

    Salesforce has always liked to think of itself as an industry irritant, the company that was bucking the status quo and making the established players feel uncomfortable. But this year as the cloud mainstreamed and Salesforce took off on a $10 billion run rate, you couldn’t help but feel that after 17 years in business, that Salesforce’s time had finally come. The company went on… Read More

  • Salesforce serves as training ground for SaaS startup execs

    Salesforce serves as training ground for SaaS startup execs

    When startups go looking for executive talent, they want someone with some experience working for a successful organization. When it comes to the cloud, there is a dearth of expertise — with one notable exception — Salesforce. Perhaps, that’s why Salesforce, by far the most successful pure SaaS company ever, has become a pipeline for executive talent. The company launched… Read More

  • Open source and coopetition are the new normal

    Open source and coopetition are the new normal

    In a month of unexpected outcomes, we have also seen some tech partnership announcements, ones we thought we might never see. In fact, just this week we witnessed Microsoft joining the Linux foundation and Google joining Microsoft’s .NET foundation. You cannot minimize just how at odds these announcements are with what has been the reality of the tech industry over the last 20 years. Read More

  • How VCs can do more good Crunch Network

    How VCs can do more good

    Venture capital does many great things for the United States. Importantly, it fuels the innovation economy, churning out disruptive products, companies and entire new industries. Indeed, venture is extreme capitalism. Creative destruction rolls over incumbents, and society is usually better off as a result. But a good society requires more than just a robust economy. Read More

  • Lights, cameras, Dreamforce

    Lights, cameras, Dreamforce

    Salesforce chairman and CEO Marc Benioff knows a thing or two about how to put on a good show. As usual, he pulled out all the stops this week at Dreamforce, his company’s massive customer conference in San Francisco. He was boasting at the keynote that 175,000 people registered online (and another 15 million were watching online). I can tell you most people I spoke to didn’t… Read More

  • Tony Prophet named as Salesforce’s first Chief Equality Officer

    Tony Prophet named as Salesforce’s first Chief Equality Officer

    Tony Prophet, a longtime tech executive who’d previously worked at Microsoft and HP, has been named as Salesforce’s first Chief Equality Officer. Before joining Salesforce, Prophet worked as Microsoft’s corporate vice president of Education Marketing. While at Microsoft the executive launched a number of initiatives, including Blacks at Microsoft and BlackLight, an… Read More

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