Advertising And User-Targeting Network Lookery Heads To The Deadpool

<img src="http://tctechcrunch.files.wordpress.com/2009/08/10809v1-max-250x250-215x66.png" width="215" height="66" /> <a href="http://www.lookery.com/">Lookery,</a> a startup that focuses on collectin

ShopIt Acquires Triana Global, Launches Ad Network For Social Networks

<img src="https://beta.techcrunch.com/wp-content/uploads/2009/02/shopit_media_logo.png" alt="" /><a href="http://www.shopit.com/">ShopIt</a>, a social commerce platform that enables people to set up a

Adknowledge On Acquisition Spree, Buys Lookery's Advertising Business

<img src="https://beta.techcrunch.com/wp-content/uploads/2008/11/lookery.jpg" />After announcing the <a href="http://www.beta.techcrunch.com/2008/11/03/adonomics-folds-into-adknowledge/">acquisition o

Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs.

Nobody can make money on social network ads. Even Google (which controls a lot of the inventory on MySpace) is having a hard time. How worthless are these ads? Lookery, an ad network for social apps o

Reed Hundt Invests in Facebook Ad-Platform Lookery

It’s not a lot of money, but Lookery’s $900,000 seed round includes Reed Hundt, Charles River Ventures, and HT Ventures. That’s right, Reed Hundt. The former chairman of the FCC. He

How Much Is a Facebook Ad Worth? Lookery "Guarantees" (Drum Roll) 12.5-Cent CPMs.

It should come as no surprise that the ad inventory on social networks like Facebook are not worth much. A new offer by Lookery, a startup that places ads on social apps inside Facebook and Bebo, is o

Facebook To Launch Friend Grouping. Competition Can Suck.

So Facebook will finally allow users to group friends and control information flow based on friend type. For guys like Robert Scoble, who have 5,000 friends (the limit), this may be a way to finally s

How Much Is A Facebook User Worth? At Least $0.30

People aren’t wasting any time trying to figure out how to monetize all those thousands of Facebook apps that have sprung up over the last couple of months. At least three advertising experiment