• Advertising And User-Targeting Network Lookery Heads To The Deadpool

    Lookery, a startup that focuses on collecting demographic data about users and sites around the web and then selling this information to ad networks to target users, is heading to the deadpool. In a blog post, Lookery’s CEO Scott Rafer confirmed that the startup will be shutting its doors after launching in 2007. Lookery initially started as an ad network for social applications on… Read More

  • ShopIt Acquires Triana Global, Launches Ad Network For Social Networks

    ShopIt, a social commerce platform that enables people to set up an online store and sell goods through a variety of social networking services, has finished integrating its recently acquired Triana Global publisher network and relaunching it as ShopIt Media, another social advertising platform. Like many others, Triana Global claims to have been one of the first ad networks that started… Read More

  • Adknowledge On Acquisition Spree, Buys Lookery's Advertising Business

    After announcing the acquisition of Adonomics earlier this week, Adknowledge lets us know that they’ve bought Lookery’s ad serving business to complement its other daughter company, Cubics (which it acquired in December 2007). The terms of the agreement have not been disclosed. From the announcement: Lookery has been seeking a company to acquire its ad serving business that is able… Read More

  • Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs.

    Nobody can make money on social network ads. Even Google (which controls a lot of the inventory on MySpace) is having a hard time. How worthless are these ads? Lookery, an ad network for social apps on Facebook and elsewhere, is renewing a promotion, guaranteeing 15 cents per thousand page impressions to app developers who sign up. With two ads per page, that comes to 7.5 cents per thousand… Read More

  • Reed Hundt Invests in Facebook Ad-Platform Lookery

    It’s not a lot of money, but Lookery’s $900,000 seed round includes Reed Hundt, Charles River Ventures, and HT Ventures. That’s right, Reed Hundt. The former chairman of the FCC. He thinks there’s gold in Facebook ads, apparently, even though Lookery is a distant fourth compared to other social ad startups Slide, RockYou, and SocialMedia. Maybe even fifth, if… Read More

  • How Much Is a Facebook Ad Worth? Lookery "Guarantees" (Drum Roll) 12.5-Cent CPMs.

    It should come as no surprise that the ad inventory on social networks like Facebook are not worth much. A new offer by Lookery, a startup that places ads on social apps inside Facebook and Bebo, is offering a guaranteed ad rate of 12.5 cents for every thousand impressions (CPM). The promotion, which runs through April is probably close to what Lookery can get for ads it places on Facebook. … Read More

  • Facebook To Launch Friend Grouping. Competition Can Suck.

    So Facebook will finally allow users to group friends and control information flow based on friend type. For guys like Robert Scoble, who have 5,000 friends (the limit), this may be a way to finally sort through the real friends from the fans. It’s a much needed feature that people have been requesting for a long time. It also shows the steady maturity of Facebook from a college network to… Read More

  • How Much Is A Facebook User Worth? At Least $0.30

    People aren’t wasting any time trying to figure out how to monetize all those thousands of Facebook apps that have sprung up over the last couple of months. At least three advertising experiments have launched – the most promising, by far, is RockYou. fbExchange The first out the door was FBExchange, a copycat of the LinkExchange idea from the nineties. It was created by the… Read More