Bloglovin

  • Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

    Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

    Bloglovin’ is announcing the acquisition of marketing startup Sverve, a move that should the expand monetization options for writers using the Bloglovin’ platform. The New York-headquartered company offers an aggregator where consumers can find and follow fashion and lifestyle bloggers, and where those bloggers can reach and stay connected with a new audience. CEO Giordano… Read More

  • Bloglovin’ Acquires Finale And Hires Its CEO To Prep For E-Commerce Push

    Bloglovin’ Acquires Finale And Hires Its CEO To Prep For E-Commerce Push

    Bloglovin’ has brought on Giordano Bruno Contestabile as its new CEO. With a background in video games (he was executive producer of PopCap Games’ Bejeweled franchise), Contestabile isn’t the most obvious choice for a fashion- and lifestyle-focused blog aggregator. However, he said he was looking to get out of the gaming business, and he was already working on a social… Read More

  • Fashion And Lifestyle Blog Reader Bloglovin Raises $7M

    Fashion And Lifestyle Blog Reader Bloglovin Raises $7M

    Bloglovin, a site where users can follow their favorite fashion and lifestyle blogs, is announcing that it has raised a $7 million Series A. The company was founded in Sweden back in 2007, but it moved its headquarters to New York last year. It basically started out as an RSS reader, and while it’s not a blogging platform per se, it has added more features for browsing and sharing… Read More

  • Bloglovin Redesigns Its Fashion-Focused Blog Reader To Highlight Popular Content, Social Features

    Bloglovin Redesigns Its Fashion-Focused Blog Reader To Highlight Popular Content, Social Features

    Bloglovin, a site where readers can follow blogs about fashion and other lifestyle topics, is getting what CEO and co-founder Mattias Swenson said is its first major redesign. Until now, Swenson said Bloglovin has been adding new features in a more incremental way. This time it’s getting a new look and new social capabilities that the Bloglovin team hopes will please both the hardcore… Read More