bizible

  • Bizible Raises $8M To Connect Marketing Tools With Sales Data

    Bizible Raises $8M To Connect Marketing Tools With Sales Data

    Bizible, a startup promising to help coordinate a company’s marketing and sales efforts, is announcing that it has raised $8 million in Series B funding. The idea, basically, is to track whether online ads lead to sales. Bizible started out by pulling the data from AdWords search advertising campaigns into Salesforce, and it’s now expanding into other types of ads and marketing… Read More

  • Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

    Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

    Marketing analytics startup Bizible just announced a new feature allowing users to integrate Optimizely with Salesforce.com. Bizible CEO Aaron Bird said this integration is the first of its kind for Optimizely. By giving sales teams A/B test data, they should get a much more sophisticated understanding of which efforts are paying off in actual sales. Read More