Acxiom

Zeta Interactive acquires Acxiom Impact for over $50M

Zeta Interactive,┬áthe marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing a

Xamarin Hires Its First CFO As It Eyes International Expansion, IPO

The cross-platform developer tools service Xamarin today announced that it has hired Bryan Morris, the former VP of Finance at Ooyala and CFO of LiveRamp, as the first CFO in the company's history. Un

Twitter Taps Partner Data To Help Marketers Target Their Ads

Twitter announced a new ad targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like "coffee buyers" and "cereal buyers." The various social

Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers

Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential