Tim Chang

Tim Chang Contributor Tim Chang is a partner at Mayfield who champions entrepreneurs creating companies that leverage new media/tech platforms, populist commerce and digital health. More posts by this contributor The Attention Economy And The War Over Measurement Changing The Rules Of E-Commerce

Tim Chang is a partner at Mayfield who champions entrepreneurs creating companies that leverage new media/tech platforms, populist commerce and digital health.

The Latest from Tim Chang

It’s called virtual “reality” for a reason

I was in grad school in the 1990s, working on a project for Michigan’s Advanced Technology Lab in their EE department. We were trying to make telerobots controllable over unreliable networks. I got

The Attention Economy And The War Over Measurement

Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder

Changing The Rules Of E-Commerce

In late summer, Mayfield and CRV co-hosted a dinner for entrepreneurs at e-commerce 2.0 companies, including Brit& Co, Dolls Kill, Dropship, Indiegogo, Kiwi Crate, LeTote, Massdrop, Pebble, Peek,

Startups Are Finally Hacking Healthcare

New companies are going around the traditional “front door” of FDA approval, insurers and healthcare institutions by launching ‘Healthcare 2.0’ companies that target consumers and self-insured