Samuel Scott

Samuel Scott is the director of marketing and communications at Logz.io.

Samuel Scott

How Google Analytics ruined marketing

4:00 pm PDT • August 7, 2016

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and…

How Google Analytics ruined marketing

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.

Everything the tech world says about marketing is wrong

Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last year, ad blocking will be the least of digital advertisers’ problems in 2016. According to…

The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring