The Latest from Samuel Scott
How Google Analytics ruined marketing
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing str
Everything the tech world says about marketing is wrong
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.
The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring
Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last year, ad blocking will be the least of digital advertisers' problems in 2016. According to a report relea