Katherine Gustafson

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are all about the customer How to develop a brand identity system (like Intercom)

The Latest from Katherine Gustafson

Should you hire an in-house designer or a contractor?

Apr 08, 2019 Katherine Gustafson

This post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies.

For Basecamp, brand identity and product development are all about the customer

Mar 27, 2019 Katherine Gustafson

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage

How to develop a brand identity system (like Intercom)

Mar 21, 2019 Katherine Gustafson

[Editor’s note: This is the first of a series of articles that we’re writing about branding for startups. It’s part of our latest initiative to find the best brand designers and agencies in