Eyal Lifshitz

Eyal Lifshitz Contributor Share on X Eyal Lifshitz is the CEO of BlueVine. More posts by this contributor Banks and fintech in 2025: An unlikely alliance

Eyal Lifshitz is the CEO of BlueVine.

The Latest from Eyal Lifshitz

Embedded finance won’t make every firm into a fintech company

Starbucks offers an integrated wallet and payments within its app, and Lyft offers its drivers a debit card. But that doesn’t make them fintech companies.

Banks and fintech in 2025: An unlikely alliance

Banking as we know it is in the midst of its first fundamental remaking in centuries. What’s driving this transformation? Two major shifts: our transition to interacting with money digitally instead