David Spitz

David Spitz Contributor David Spitz is the CMO of mParticle, a customer data platform for mobile marketers.

David Spitz is the CMO of mParticle, a customer data platform for mobile marketers.

The Latest from David Spitz

Reports of the death of apps have been greatly exaggerated

One of the problems with technology maturation frameworks like the Gartner hype cycle is that you never know where you stand. That is certainly the case with mobile apps today. Depending on whom you a