The Latest from Caryn Marooney
Assembling the perfect burger, or perfect sales model, is more complicated than it sounds, though. Here are some of the biggest do's and don'ts:
Relevant. Inevitable. Believable. Simple. Behind most successful companies is a story that checks every one of those boxes.
Competitive advantage will go to the players who understand what truly motivates their customers and connect their pricing to that engine.
If the past five years are any indication, product-led sales will increasingly become the dominant model for selling software.
How do you get someone up to speed when you’ve never actually met them? How do you maintain culture when many people are never in the same place?
No one has a playbook for this. But we can experiment. We can stop a bunch of activity that was normal just weeks ago. We can learn from each other.
Hopefully, this list will help you and your company stay out of startup purgatory.