Caryn Marooney

Caryn Marooney Contributor Share on Twitter Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. In prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency, which served clients like Salesforce.com and Amazon. More posts by this contributor The hamburger model is a winning go-to-market strategy RIBS: The messaging framework for every company and product David Cahn Contributor David Cahn is an investor at Coatue, where he focuses on software investments. David is passionate about open-source and infrastructure software and previously worked in the Technology Investment Banking Group at Morgan Stanley. More posts by this contributor The hamburger model is a winning go-to-market strategy Should your SaaS startup embrace a bottom-up GTM strategy?

Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. In prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency, which served clients like Salesforce.com and Amazon.

The Latest from Caryn Marooney

The hamburger model is a winning go-to-market strategy

Assembling the perfect burger, or perfect sales model, is more complicated than it sounds, though. Here are some of the biggest do's and don'ts:

RIBS: The messaging framework for every company and product

Relevant. Inevitable. Believable. Simple. Behind most successful companies is a story that checks every one of those boxes.

Bottom-up SaaS: A framework for mapping pricing to customer value

Competitive advantage will go to the players who understand what truly motivates their customers and connect their pricing to that engine.

Should your SaaS startup embrace a bottom-up GTM strategy?

If the past five years are any indication, product-led sales will increasingly become the dominant model for selling software.

Onboarding employees and maintaining culture in a remote work environment 

How do you get someone up to speed when you’ve never actually met them? How do you maintain culture when many people are never in the same place?

Traditional sales and marketing strategies won’t see you through this crisis

No one has a playbook for this. But we can experiment. We can stop a bunch of activity that was normal just weeks ago. We can learn from each other.

The 7 deadly sins of startups

Hopefully, this list will help you and your company stay out of startup purgatory.