The Latest from Caryn Marooney
RIBS: The messaging framework for every company and product
Relevant. Inevitable. Believable. Simple. Behind most successful companies is a story that checks every one of those boxes.
Bottom-up SaaS: A framework for mapping pricing to customer value
Competitive advantage will go to the players who understand what truly motivates their customers and connect their pricing to that engine.
Should your SaaS startup embrace a bottom-up GTM strategy?
If the past five years are any indication, product-led sales will increasingly become the dominant model for selling software.
Onboarding employees and maintaining culture in a remote work environment
How do you get someone up to speed when you’ve never actually met them? How do you maintain culture when many people are never in the same place?
Traditional sales and marketing strategies won’t see you through this crisis
No one has a playbook for this. But we can experiment. We can stop a bunch of activity that was normal just weeks ago. We can learn from each other.
The 7 deadly sins of startups
Hopefully, this list will help you and your company stay out of startup purgatory.