American Express is branching out into financial planning, with a little help from a seven-person startup called BodesWell. This week, the credit card giant launched a pilot of its first self-service digital financial planning tool, dubbed “My Financial Plan (MFP).” The six-month pilot kicked off on July 11 with about 25,000 select Amex cardmembers. American … Continue reading American Express taps startup BodesWell for expansion into financial planning