YouTube’s TikTok rival, YouTube Shorts, arrives in the US

YouTube Shorts, the company’s short-form video experience and TikTok rival, is launching today in the U.S. The feature allows creators to record, edit and share short-form video content that’s 60 seconds or less in length, optionally set to popular music. At launch, YouTube has deals with Universal Music Group, Sony Music Entertainment, Warner Music Group … Continue reading YouTube’s TikTok rival, YouTube Shorts, arrives in the US