Mind the gap: E-commerce marketers should revise their TAM and SAM estimates | TechCrunch

Mind the gap: E-commerce marketers should revise their TAM and SAM estimates

A middle-aged woman in white jeans and a yellow sweater sitting on the bed in a yoga pose in front of a laptop and a cup of coffee. Remote work at home. Online shopping in quarantine period

Have you built your total addressable market (TAM) and serviceable addressable market (SAM) estimates for 2021 considering how things evolved in 2020?