Superpeer, a startup that helps experts share and monetize their knowledge online, is announcing that it has raised $8 million in additional funding.
As I wrote in March, the Superpeer platform allows experts to promote, schedule and charge for one-on-one video calls with anyone who might want to ask for their advice.
In addition to announcing funding, the startup is also moving beyond one-on-one sessions by launching paid channels, where experts can charge a subscription fee for access to larger group sessions with video and chat. Co-founder and CEO Devrim Yasar suggested that channels allow Superpeer experts to be more accessible, reaching a larger audience by hosting sessions that cost less money to watch.
“It can be hard to say, ‘Hi, I’m Anthony Ha, if you want to talk to me, my hourly rate is $500,’ ” Yasar said. (To be clear: I would never say that.) “But if you have a channel where anyone can subscribe for $1 or $5, that makes you feel better that you are accessible.”
Plus, you can still offer (and charge more for) one-on-one meetings, say for subscribers who still have “burning questions” after a channel session.
In the midst of the pandemic, we’re seeing a widespread embrace of online mentoring and content as a new source of revenue. Last week, for example, Squarespace launched a new paywall feature called Member Areas, and I’ve also written about another video mentoring platform called Prox.
Yasar acknowledged that things are getting pretty competitive, but he said that Superpeer is trying to build the most attractive brand for public intellectuals and thought leaders — he described the vision (half-jokingly, half-proudly) as “OnlyFans for brains.”
“If you are an intellectual, if you have an audience, if you are a TED speaker with 30 million views on your video, you’ve never had a platform to really monetize that audience,” Yasar said. “All you could do is maybe write a book and sell that, you could be a guest at someone else’s event [but not much else]. Those people don’t want to go to YouTube or Instagram, that’s not the brand that they associate themselves with.”
Beyond branding, Yasar said that Superpeer has also worked hard on the technology side to create a lightweight video experience in the browser.
The new round comes from Acrew Capital, Audacious Ventures, Homebrew, Moxxie Ventures, Brianne Kimmel, Scott Belsky and OnDeck, and it brings Superpeer’s total funding to $10 million.
Yasar said the startup will be expanding its growth, partnership and revenue teams. It also will be offering financial support for experts through a brand ambassador program, though the company is still working out the details.
And if you’d like to see the platform in action, I’ll also be talking to Yasar and his investors at Eniac Ventures tomorrow in a free session at noon Eastern.