Salto, a Tel Aviv-based open-source startup that allows you to configure SaaS platforms like Salesforce, NetSuite and HubSpot with code, is coming out of stealth today and announced that it has raised a $27 million Series A round. This round was led by Bessemer Venture Partners, Lightspeed Venture Partners and Salesforce Ventures.
The general idea here — which is similar to the “infrastructure-as-code” movement — is to allow business operations teams to automate the labor-intensive and error-prone ways they currently use to manage SaaS platforms. While others in this space are betting on no-code solutions for managing these systems, Salto is going the other way and is betting on code instead.
“We realized the challenges BizOps teams face are very similar to the problems encountered by software and DevOps engineers on a daily basis,” writes Salto co-founder and CEO Rami Tamir in today’s announcement. “So we adapted software development fundamentals and best practices to the BizOps field. There’s no need to reinvent the wheel; the same techniques used to make high-quality software can also be applied to keeping control over business applications.”
Salto makes the core of its service available as open source. This open-source version includes the company’s NaCI language, a declarative configuration language based on the syntax of HashiCorp’s hcl, a command-line interface for deploying configuration changes (and fetching the current configuration state of an application) and a VS Code extension.
In combination with Git, business operations teams can collaborate on writing these configurations and test them in staging environments. The company is essentially taking modern software development practices and applying them to business operations.
“Defining a company’s business logic as code can make a fundamental change in the way business applications are delivered,” writes Tamir. “We like to think about it as ‘company-as-code,’ much in the same way as ‘infrastructure-as-code’ transformed the way we manage data centers.”
Some of the use cases here are configuring custom Salesforce CPQ fields, and syncing profiles across Salesforce environments and maintaining audio logs for NetSuite. For now, the company only supports connections to Salesforce, HubSpot and NetSuite, with others following soon.
Like other open-source companies, Salto’s business model involved selling a hosted version of its service, which the company is also announcing today.
In terms of raising this new round, it surely helped that the founding team, which includes Benny Schnaider and Gil Hoffer, in addition to Tamir, previously sold the three companies they founded. Pentacom was acquired by Cisco earlier this year; Oracle acquired Ravello Systems in 2016 and Qumranet was acquired by Red Hat in 2008.
“Business agility is more important than ever today, and the alignment of external business services to real business needs is increasing in strategic importance,” said Alex Kayyal, partner and head of International at Salesforce Ventures. “BizOps teams are becoming more and more crucial to the success of companies. With Salto they are empowered to meet the tasks they are charged with, equipped with modernized methodologies and a greatly enhanced toolbox.”