T-Mobile today announced that it has closed a deal that divests Sprint’s pre-paid businesses, including Boost and Virgin Mobile. The news finds Dish entering the wireless carrier game in earnest, courtesy of the $1.4 billion deal.
The whole thing was, of course, a key part of T-Mobile’s bid to merge with Sprint. It was a relatively small concession to those worried that such a deal would decrease competition in the market, as the number of major U.S. carriers shrunk from four down to three. The $26 billion T-Mobile/Sprint deal was finally completed in April of this year, and has already resulted in hundreds of lost jobs, as reported last month by TechCrunch.
The deal gives Dish a nice head start in the pre-paid phone game, with north of 9 million customers and access to T-Mobile’s wireless network for the next seven years. It also finds current Dish’s COO John Swieringa stepping in to lead the new subsidiary. Oh, and there’s a new Boost logo, too:
See? It’s basically the old Boost Mobile logo, but with the little Dish wireless symbols in the middle, to really show you who’s boss.
Dish used the opportunity to announce a new plan for Boost users with 15GB of data for $45, and has already begun switching consumers with compatible devices over to the new T-Mobile-backed network.