Lyft is ditching Ford’s branding for its own with the launch of its new pink-wheeled pedal-assist bikes in the San Francisco Bay Area. Instead of Ford GoBike, these bikes will now be known as Bay Wheels, with Lyft’s branding prominently displayed. Eventually, all of the bikes in the Ford GoBike fleet will become Bay Wheels. … Continue reading Lyft deploys its pink-wheeled bikes and rebrands Ford GoBike as Bay Wheels