Media & Entertainment

Apple unveils its $9.99 per month news subscription service, Apple News+

Comment

Apple today unveiled a revamped Apple News app, which now includes a premium tier called Apple News+,  offering access to more than 300 magazines and newspapers for $9.99 per month. At launch, the subscription includes magazine titles like Bon Appétit, People, Vogue, National Geographic Magazine, ELLE, Glamour and others, along with top publishers like The Wall Street Journal and Los Angeles Times, and more.

Apple News+ subscribers will be able to access both the current and past issues from the following magazines: The Atlantic, Better Homes & Gardens, Bon Appétit, Condé Nast Traveler, ELLE, Entertainment Weekly, ESPN The Magazine, Esquire, Food & Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner’s World, Sports Illustrated, TIME, Travel + Leisure, Vanity Fair, Vogue, WIRED and Woman’s Day.

TechCrunch’s premium product, Extra Crunch, is among the new participants, on the news side. Other news publishers highlighted onstage include theSkimm, Grub Street, The Highlight by Vox, The Cut, Vulture and Toronto Star.

Combined, the subscriptions provided through Apple News+ would cost more than $8,000 per year, Apple noted.

“When we created Apple news over three years ago, we wanted to provide the best way to read the news on your iPhone and iPad,” said Apple CEO Tim Cook, in introducing the company’s plans for Apple News+. “And we felt we can make a difference in the way that news is experienced and understood — a place where the news would come from trusted sources and be curated by experts,” he added.

Cook also touted how this led Apple News to become the No. 1 news application, but it wasn’t clear how the company determined this ranking — considering it’s preinstalled, it has a bit of an advantage over traditional publishers.

Before diving into the content, Apple introduced the premium news subscription’s new design feature, called “Live Covers,” which shows animated images instead of static photos for a magazine’s cover.

Inside the digital magazine’s pages, readers can view a table of contents, swipe through beautifully designed pages filled with text, photos and infographic content, and more. The experience looks very much like the popular digital magazine app, Flipboard.

 

The magazine publishers can also express their own unique look and feel through their design and photography, noted Apple designer Wyatt Mitchell, in presenting the new service.

The News+ tab is where you can begin to explore the available magazines, which are organized into sections, including a curated “Featured” area, as well as by magazine category like “Business & Finance,” or “Health,” for example.

Meanwhile, the Today tab features more recommendations of articles and issues. The service will also customize itself to your interests, but won’t do so by tracking what you read.

Instead, Apple says the service will download groups of articles from its servers. And then it uses on-device intelligence to make recommendations. That means Apple won’t know what you read and won’t allow advertisers to track you either.

When you subscribe, your whole family can access the magazines through Apple Family Sharing, for the same price.

Apple had signaled its intention to enter the premium news subscription businesses when it acquired digital newsstand startup Texture in spring 2018. Shortly thereafter, reports surfaced that Apple was planning to relaunch Texture’s product as part of the existing Apple News application. The company had been courting high-profile publishers, but industry reaction was mixed.

That appears to remain the case as the service goes to launch. While it does offer The Wall Street Journal — announced ahead of today’s event — other top publishers like The New York Times and The Washington Post have chosen not to participate. (And word has it that The WSJ’s participation is limited to general interest news.)

Apple News+ is available in the U.S. and Canada, starting today. In Canada, the service will be $12.99 per month. Later this year, Apple News+ will arrive in Europe, starting with the U.K., as well as Australia.

The first month is free, before the monthly charge kicks in.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

1 day ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

1 day ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo