Reverso is one of the biggest dictionary players out there. It now has over 40 million unique visitors on its website and app every month. It’s a weird industry because a significant part of the traffic on those reference websites comes from search engines. And Google Translate is quite dominant as well.
So how do you go beyond search engine optimization? Reverso has been building many different services to become your go-to destination when it comes to your language needs. For instance, you can translate a word or a sentence and find contextual examples. You can access verb conjugation, translate big chunks of text, access traditional dictionaries and more.
More interestingly, the company has been focused on language learning for its mobile app. Every time you search for something, you can add a word to your phrasebook. After that, you can then go through your phrasebook with a quiz to learn those words.
Your data will get synced across multiple devices as long as you’re logged in. You could install Reverso’s Chrome extension to add words to the mobile app for instance.
If you don’t have time to add words yourself, the company is also putting together lists of not-so-simple-but-generally-useful words. The idea is that you could be learning new words when you’re waiting in line instead of wasting time scrolling through feeds.
In addition to those new exercices, Reverso now has an integrated thesaurus. You can search for a word and tap the tiny “S” in the corner to access related words. The company has been crunching all its translations to put this together. Chances are that two words that have the same translation in multiple languages probably mean the same thing.
Reverso isn’t necessarily reinventing the wheel with all those services. But there’s an advantage in having the same company run all of those services. You can jump from one service to another, add words from multiple scenarios and more.