Startups

Actress Maisie Williams to launch Daisie, a social app for talent discovery and collaboration

Comment

Actress Maisie Williams, best known for her role as Arya Stark on Game of Thrones, is the latest celeb to venture into tech entrepreneurship, with the launch of a new company aimed at connecting creatives, called Daisie. Available later this summer as a mobile app, Daisie will offer a platform where creators can network, like, share and collaborate on projects within a social networking setting.

The overall goal is to help newcomers gain exposure for their work while connecting them with others who can provide guidance as they continue their careers.

Williams, who advocates for women’s rights, also sees Daisie as something that could give women in the creative community the ability to promote their own work and be discovered in a more appropriate way than is often the case today.

This speaks to the sea change underway in the creative industry, where people are rapidly dismantling the old ways of doing things; and where the abusers who took advantage of the old system are being called out for things like sexual harassment and abuse, and losing their jobs.

In that light, the launch of an alternative network for talent discovery and collaboration seems especially relevant.

“I couldn’t be happier about the change we are currently seeing in creative industries and the movement towards women becoming truly valued,” said Maisie Williams, in a statement about the app’s development.

“I want Daisie to give other creatives the opportunities that I was lucky enough to receive at the beginning of my career. Daisie will break down the archaic gap between youth and creative jobs; offering new opportunities for individuals to collaborate, learn and create – establishing a new way for talented individuals to be discovered and employed,” she said.

The company, which is co-founded by film producer Dom Santry, also aims to address the issues of trying to use existing social media sites, like Facebook, for self-promotion purposes.

“Social media can be a very lonely place, and somewhere that doesn’t necessarily inspire collaboration or foster meaningful connections,” explained Santry. “It’s very easy for creative voices to get lost in platforms riddled with ads and unimportant content; we’re hoping to eradicate these, providing a focused, industry specific platform.”

The app’s development is still in its early stages, the company tells us.

The technology team, led by U.K.-based Tim Novis, is only 4 months into a 10-month build, to give you an idea of its progress. The expectation is that Daisie will be ready to launch in the App Store and online by August, 2018.

The company is also working with WME to put together a talent roster who will be participating in Daisie at launch. Some of those people will be confirmed by March. (Daisie’s team is actually flying to L.A. in February to lock in names, we understand).

In addition to building a social network for talent discovery and collaboration, Daisie aims to generate revenue in almost Tinder-like fashion.

The app will offer a “Plus” program that opens up locked areas of its site and allow the use of additional features, like the ability to toggle on or off a “looking for work” setting, for example.

But neither the website nor app will display advertising.

The app has another advantage for Williams and Santry, too.

It may be a potential source of new talent for their U.K. production company Daisy Chain Productions, which was founded along with Bill Milner. The company has a similar goal to Daisie, in fact: projects with a focus on youth and talent development, as ScreenDaily reported last fall.

Santry will lead Daisie as CEO, managing its day-to-day operations.

However, the company will give the network time to grow before tapping into Daisie’s creator community for its own ends. For the first six months, there will be “no visible synergies” between Daisie and Daisy Chain Productions, the company told TechCrunch.

Afterwards, the two will come together to create content by selecting the most talented individuals on the site.

Given that Daisie is not yet available, the website is currently accepting email sign-ups to be alerted about its launch.

Image credit – Maisie Williams (lead photo): Kerry Hallihan

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

1 day ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo