Media & Entertainment

Fox will premiere its new show ‘Ghosted’ on Twitter before it airs on TV

Comment

Image Credits:

Fox is partnering with Twitter to promote its fall TV shows by airing select episodes and other related content on Twitter’s social network. This includes the new comedy series “Ghosted,” which will air nightly on Twitter for several days in September, before its television debut on October 1st.

While TV networks have traditionally turned to social media to promote their series, both new and returning, they usually only publish clips or “sneak previews,” not full-length episodes. But in Fox’s case, it will air the first episode of “Ghosted” nightly at 9 PM ET (6 PM PT) starting tomorrow, Thursday, September 21 and continuing through Sunday, September 24.

This is the first time a TV show has aired exclusively on Twitter ahead of its broadcast premiere, the companies noted.

But it’s not the first time Twitter has streamed TV shows. Other cable networks have done the same, including Turner’s TNT (for “Claws”), Bravo (“A Night with My Ex”), Showtime (“I’m Dying Up Here”), and Turner’s TBS (“Full Frontal with Samantha Bee’s ‘Not the White House Correspondents’ Dinner”).

In addition to airing the episode itself, the shows stars, Craig Robinson and Adam Scott, will introduce the episode, and the show’s cast will host a Twitter Q&A when the episode ends each night.

Fox’s decision to promote the show on Twitter like this has a lot to do with how crowded the TV landscape has become these days, as streaming services like Netflix, Amazon, and Hulu are now investing in their own original content. That makes its more difficult for a broadcaster to gain attention for a new series than in the past.

Fox’s CMO Shannon Ryan even alluded to this problem in a statement shared alongside the news of the Twitter partnership.

“With so much competition out there, it’s more important than ever to create innovative ways to promote our shows and connect directly to our viewers,” Ryan said.

“Ghosted” isn’t the only show Fox is bringing to Twitter. The network also ran a “catch-up” marathon of returning series “The Mick” featuring show star Kaitlin Olson’s top five episodes on Tuesday night. Olson introduced the episodes and the stream included live tweet participation from the show’s cast and producers.

While the streams for “The Mick” and “Ghosted” are more limited-time promotions, another live stream from Fox will run throughout the fall TV season.

The network will run a weekly live pre-show ahead of airing “Empire” on TV, where cast members, guest stars, journalists and influencers will get together to discuss the series. This will stream throughout the season at 7:30 PM ET (4:30 PM PT) on Wednesdays, ahead of “Empire” at 8 PM ET.

In this case, Fox is using Twitter to help drive viewers to the show’s new timeslot, as well as tapping into the existing interest among fans to discuss the show on social media.

Fox notes that “Empire” is the number one “most social” broadcast primetime show on Twitter and Facebook combined, citing data from Nielsen. It’s also the number one “most socially engaging primetime broadcast drama,” according to data from ListenFirst Media. And Fox has the largest social footprint among broadcast networks, with its 225 million followers.

“Fox programs and talent regularly engage fans and drive conversation on our platform,” said Todd Swidler, Global Head, Live Video Business at Twitter, in a statement. “We’re excited to partner with FOX to bring TV viewing and conversation even closer together. The discussion of TV shows has always taken place on Twitter and it is a natural evolution to add TV premieres and live pre-shows to our video experience.”

The streams for each TV show will be available on Twitter on the web and on mobile, and will be hosted on the program’s Twitter handle.

More TechCrunch

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

5 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?