Soundcloud — the popular, but unprofitable platform that lets creators post and share music and other audio files — may have been unsuccessful (so far) in closing a new $100 million round of funding, but it’s not running out of money soon. The company has secured a $70 million round of debt funding from three new investors — Ares Capital, Kreos Capital, and Davidson Technology — which it will use to build out more technology, to hire more people, and to build “a financially sustainable platform.”
Soundcloud confirmed the debt round to us in a statement, after the funding was first uncovered by BI after it noticed a company filing earlier this week at Companies House, the UK company registrar.
“We are pleased to have secured a flexible $70 million credit line from Ares Capital, Kreos Capital and Davidson Technology that is ideally structured for a company with our strong credit rating and in our stage of growth,” a spokesperson for the company said in a statement. “This new funding will enable SoundCloud to strategically grow our technology and personnel resources to fuel our expected 2.5 times year-over-year growth in 2017, while building a financially sustainable platform on which our connected community of creators, listeners and curators can thrive for years to come.”
We’ve asked for comment on what is happening with that $100 million round as well as the valuation of the company and it sounds like it’s still being closed.
“The flexible credit line is a part of our overarching investment strategy being led by Chief Financial Officer, Holly Lim. It will enable us to drive strategic growth initiatives as we continue conversations with potential investors,” a spokesperson said.
(Previous investors include Atlantic Labs, Doughty Hanson, Eniac Ventures, GGV, Index, IVP, Kleiner Perkins Caufield & Byers and Tennenbaum Capital Partners — which funded a previous debt round of $35 million — and Twitter — which invested $70 million in June 2016.
The $70 million credit line secured earlier this month and confirmed today brings the total raised by the company to $320 million. An equity round of $60 million in 2014 put the company’s valuation at $700 million, where it has remained even as it has raised more money.
Soundcloud is sometimes dubbed the “YouTube for audio” because of its emphasis on user-generated content and focus on providing a platform for creators to distribute their work as much as it is a place for consumers to discover it.
Today, it hosts around 150 million music tracks plus other audio on its platform, which has 175 million listeners, counting both its free and paid users. (It has never broken out just how many of its users have opted for its premium tiers, which were introduced last year and are regularly tweaked with new prices and options.)
Soundcloud has also been on a rollercoaster business-wise. At least two potential acquisitions — by Twitter and Spotify — have fallen apart because of Soundcloud’s asking price and other priorities at the acquiring companies.
And there is the issue of its finances. Soundcloud was founded by Swedish entrepreneurs Alexander Ljung and Eric Wahlforss out of Berlin and has offices in New York, but its business is registered in the UK. So regular, annual filings at the UK’s Companies House have consistently spelled out the company’s red financial picture.
In the last report that came out in February, covering the company’s financials in fiscal year 2015, Soundcloud reported losses of €51.22 million ($55 million in today’s currency), up 30 percent on the year before on revenues of €21.1 million.
Doing the math, using Soundcloud’s projected revenue growth, that revenue figure should rise to €52.75 million ($56.88 million) this year. It’s going in the right direction, but the question is how long it will take before Soundcloud can justify the value that has been placed on it, and the investment that has been made in it.
As with previous filings, the annual report from February also noted that the company theoretically had financial runway (in this latest case, until December 2017), but that “risks and uncertainties may cause the company to run out of cash earlier than that date, and would require the Group to raise additional funds which are not currently planned.”
Hence the debt round announced today. The filing for the debt round (link to document here) does not detail the payment terms of the debt. These can often be made at far stricter terms than equity investments from VCs, which would have been one reason why Soundcloud might have tried to raise an equity round instead.