Samsung’s latest C-Lab projects embrace augmented and virtual reality

Samsung created C-Lab (that’s Creative Lab) half a decade ago as an attempt to incubate employee creativity within the larger confines of its corporate culture. Among the decided benefits of its place as a giant among consumer electronics companies is the ability to showcase some of the more creative spinoffs at some of the world’s biggest tech trade shows — which it’s continued to do like clockwork.

Past events have featured some fairly wacky products, like a fitness tracking belt, and last month at CES, the company was mostly focused on the future of skincare. A new quartet of projects set to premier at Mobile World Congress in Barcelona next week, however, looks to be the most interesting output from the in-house incubator thus far.

mwc-2017-c-lab-pr_main_1

Relúmĭno utilizes the company’s low-cost Gear VR headset to improve book reading and TV viewing for the visually impair, leveraging an app that enhances text and visuals, while “remap[ing] blind spots by displacing images and uses an Amlser grid chart to correct distorted images caused by metamorphopsia.”

https://www.youtube.com/watch?v=HpnCOkq-R4I

VuildUs is another VR solution that seems fairly similar to some systems being utilized by interior designers, building a virtual model of a user’s home in which they can insert furniture to see how it would fit in an existing space. Ditto for traVRer, which, in spite of a fun name sounds like a number of VR-based travel solutions that offer up the experience of visiting famous places around the world.

https://www.youtube.com/watch?v=iOgs2Dspbm4

Monitorless, meanwhile, utilizes a pair of clunky glasses that look not entirely unlike Microsoft’s Hololens, which content to a PC of smartphone via WiFi, replacing the need to look directly at a monitor, while bringing AR and VR functionality to the process for added immersion and gaming applications.

All of the products will be on display next week in Barcelona.