We’ve entered crunch time for getting all those last-minute teasers out before the kick-off of Mobile World Congress, the year’s biggest smartphone show. Some have been cagey around their big news ahead of the event in Barcelona, while others, like LG, haven’t left all that much to the imagination.
Oppo, the rising-est star in a Chinese market full of them, is playing its cards close to the vest with its own announcement. The company, which sprung to the top of China’s smartphone sales last year thanks to a 122 percent year-on-year increase in sales, isn’t talking devices yet, so much as underlying technology.
The company used the opportunity to discuss past years’ focus on imaging, including a slew of products with devoted selfie technologies, like last year’s Selfie Expert series of handsets, which featured a front-facing 16-megapixel camera.
The next step is something Oppo’s currently referring to as the “5x Project,” which, according to the press material, “will give users unprecedented ability to capture highly detailed images.” Not much in the way of details at this early stage, but the focus (as it were) seems to be on hi-res image processing, and, hopefully, more than just super-detailed selfies.