Twitter, Facebook vet Rachael Horwitz joins Spark Capital as partner

Spark Capital, one of the biggest and most successful early-stage and growth-stage VC firms based in New York, is bringing on a new partner in the form of Rachel Horwitz, veteran at both Twitter Comms and Facebook Comms.

She will be the first marketing/comms partner at the firm.

Horwitz spent nearly five years at Twitter as Communications Director,┬áthen took that experience to Facebook’s Communications department for another 15 months.

Now she begins her VC career with Spark Capital, which boasts investments in Oculus, Twitter, Warby Parker, Slack, Talkspace, Affirm and Postmates, among many others.

Horwitz will join Spark’s growing San Francisco team as the first-ever Spark Capital Marketing and Communications Partner. This role will put Horwitz at the head of the firm’s marketing and communications activities, along with community events and initiatives.

“What drew me to Spark was the way that the partners talk about investing,” said Horwitz. “I assumed it would focus on market size, repeat entrepreneurs, or maybe something in the resume, but each of them said that they focused their investment on people who were truly passionate about their ideas.”

Horwitz added that she has a particular level of respect for product visionaries, and with experience at various stages of growth, she is excited to help Spark’s portfolio entrepreneurs tell their stories to the world.

Horwitz joins Elisabeth Rosario, who was Spark’s first internal communications hire, joining in August 2015.