Home furnishings site Dot & Bo is expanding into workplace design, with the launch of Dot & Bo for Business. The e-commerce startup will be offering a free styling service to other startups and businesses who are looking to find the right vibe for their offices.
In an industry where nap pods and slides are commonplace, a comfortable work atmosphere has been considered a critical component for hiring at tech startups and corporations, and San Francisco-based Dot & Bo is looking to capitalize on this market opportunity.
“We’re launching a new service specifically targeted toward small business as well as larger enterprise clients that are looking for help and design advice,” founder and CEO Anthony Soohoo tells TechCrunch. The Dot & Bo team tested out the service with local coffee chain Philz Coffee and decided to expand the program.
Dot & Bo says it plans to work with interior designers and furniture dealers to create fashionable work environments at affordable pricing. Companies will be able to lean on Dot & Bo stylists for design advice and the team will aim to make the decorating process more efficient.
“It’s a pretty daunting task, said Claire Lee, head of trade and business sales at Dot & Bo. “We help them the whole way through and it makes their lives a lot easier.”
Dot & Bo is not the first startup to enter the office furnishings space. Launched last year, New York-based Kontor also aims to be a resource for business style.
Founded in 2013, Dot & Bo is backed by Trinity Ventures and Oak Investment Partners.