Bluecore, the data marketing platform for ecommerce brands, has today announced the close of a $21 million Series B round led by Georgian Partners, with participation from existing investors like FirstMark Capital and Felicis Ventures.
Bluecore offers data-based automation for ecommerce brands, letting them send more powerful emails at the right time to the right consumers to drive higher conversion.
As it stands now, most marketers have to do a lot of extra work in order to send you an email about that black dress you once put in your shopping cart but never purchased. With Bluecore, marketers can choose to send users who viewed specific items emails about a price drop or a ‘back in stock’ notice without any extra work.
In fact, Bluecore simply lets marketers drop a line of code onto their website and input a few ‘recipes’ or triggers for what kind o emails they want sent, to whom, and when. Bluecore handles the rest, with the ability for the marketer to make changes on the fly through the back-end.
Bluecore has been around for a little under two years and has already signed on 180 ecommerce brands over 150 different websites.
The company plans to expand the feature set and the team with the new funding, which brings Bluecore to a total of $28.2 million in funding since inception.
You can check out Bluecore here.