Startups

A New App Called Soon Organizes Your Everyday Bucket List

Comment

Image Credits:

Your friend tells you about a great new TV show they’re watching on Netflix, or a new restaurant that you just have to try. If you’re like me, you tend to pop open the Notepad app on your phone and jot down this information for later…And then you promptly forget about it.

A new mobile application called Soon is now offering a better way to help you keep track of all those things you want to remember to do – whether that’s a movie you want to see, a bar you want to visit, a book you want to read, and more.

The idea is that by listing these sorts of smaller-scale “bucket list” items in their own dedicated space instead of using a note-taking app, it will be easier to keep track of everything you want to do.

[tc_aol_on code=”519127305″]

Explains Soon founder and CEO Carl Anchér, the problem with note-taking apps is that they become messy, and you won’t remember what you put in.

With Soon, however, each item is neatly organized into the appropriate category – e.g. “Books,” “Bars & Clubs,” “Movies,” “TV Shows,” “Hotels,” “Museums,” etc. The app pulls in all the additional information you’ll need about that item, whether that’s the movie’s plot, photos, the phone number and address for the location, and more. (I’d like it better if it would let you take the next step, though – like making a reservation via OpenTable or buying movie tickets, for example.)

Then, when you’ve completed an item, you can mark it off the list. This doesn’t delete it from Soon, though, but moves it into a “past” section.

IMG_0047

The app also offers a social element, allowing you to follow your friends on the service in order to see what they’re planning on seeing, reading or doing, for further inspiration. And in the case that you don’t have enough friends on Soon to make the social element compelling at first launch, a “trending” section will show the hottest items in your own neighborhood or city – a feature that could be useful when traveling, as well.

Anchér says he and his co-founder, Henrik Evrell, came up with the idea for Soon because they both felt that there isn’t a good way to track all the things you hear about on a daily basis that you want to try. “We started asking around and saw that the most common solution actually was the note app, which looked really messy,” he says.

Soon began as a passion project, as the two Stockholm-based founders currently work in the agency world. Anchér founded  Most Studios, which is focused on digital design and communication for up-and-coming tech companies like TinitellQapital and Flic. Henrik, meanwhile, is a co-founder of Seventy, a brand agency doing strategy, design, and film for bigger companies like H&M, Universal Music and OnePlus.

But now Anchér says the two of them, along with a couple of other developers who round out Soon’s team of four, will be focusing on Soon and moving away from agency work. They’ve even pulled in a small amount of angel funding – mostly a “friends and family”-type of round – in order to get Soon off the ground.

IMG_0048

Though arguably not for everyone – many people will likely think Notepad will suffice – I personally found Soon to be the perfect sort of single-purpose utility that I could see myself using on a regular basis for exactly the reasons the team specified. Using Notes is messy. I have no idea what I wrote down after some time passes, and I’m not even sure how to pull it up via search in many cases. (Did I write down that it was a “French” restaurant? I know it was a new sci-fi show, but did I say that or did I just write down the title? What was that book my co-worker suggested?)

That being said, as a free download, I was a bit concerned about the app’s potential longevity.

Anchér, however, says the team has a longer-term vision for Soon which involves making the app more social, where users can follow friends and other taste-makers, as well as build their own citywide lists, and more. They’re also thinking of expanding categories to include things like podcasts, gaming, music and stores.

These social elements somewhat of bring to mind those “rate anything” apps that were trendy a few years ago, like Kevin Rose’s Oink or the ex-Googler backed Stamped, for example. And those apps ultimately failed. But there’s still value in the flip side – the things “I’m interested in trying” versus “the things I’d tried and liked.” After all, that’s similar to what the site Product Hunt features – newly launched apps and games that influentials recommend trying.

Anchér also says Soon’s business model could allow businesses to communicate with future customers, discover hot leads, and incentivize people to try or buy their service in the future.

In the meantime, Soon is a free download here on iTunes.

 

More TechCrunch

Scale AI has raised a $1 billion Series F round from a slew of big-name institutional and corporate investors including Amazon and Meta.

Data-labeling startup Scale AI raises $1B as valuation doubles to $13.8B

The new coalition, Tech Against Scams, will work together to find ways to fight back against the tools used by scammers and to better educate the public against financial scams.

Meta, Match, Coinbase and others team up to fight online fraud and crypto scams

It’s a wrap: European Union lawmakers have given the final approval to set up the bloc’s flagship, risk-based regulations for artificial intelligence.

EU Council gives final nod to set up risk-based regulations for AI

London-based fintech Vitesse has closed a $93 million Series C round of funding led by investment giant KKR.

Vitesse, a payments and treasury management platform for insurers, raises $93M to fuel US expansion

Zen Educate, an online marketplace that connects schools with teachers, has raised $37 million in a Series B round of funding. The raise comes amid a growing teacher shortage crisis…

Zen Educate raises $37M and acquires Aquinas Education as it tries to address the teacher shortage

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €285M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons