Opera Gives Itself A Brand Refresh With New Logo

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Opera Software is no more. The company today announced a rebrand with a new logo and brand identity. In the process, it has changed its name to simply “Opera.”

As the company notes in its announcement, Opera Software may have started out as a browser vendor, but it now offers a far wider range of products and it wants its new brand to reflect that. Opera Mediaworks, the company’s ad business, now reaches 1.1 billion people per month. The company’s apps reach 350 million users across all of the supported platforms. The company also recently acquired Bemobi, a subscription service for premium apps, and VPN service SurfEasy.

“Today, we see Opera more as an internet company providing great experiences online,” the company said in its announcement today, and not just as a traditional “software” company.

It says its new three-dimensional “O” logo “symbolizes a gateway that leads you to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life – whatever you seek online, Opera helps you do more!” That’s something only a marketer would say about a new logo, but it definitely has a more modern look to it.

The first product to feature the new logo is Opera Mini for iOS. Other products will follow soon.