Resignation Media, the startup behind the popular photo site theChive, is moving into the viral video business with the launch of a new property, theBomb.

Even if you’re not a regular Chive visitor (or, to use the parlance of the site, a Chiver or a Chivette) you may be familiar with one of the site’s publicity stunts from wayyyyy back in 2010, the girl who quit her job with a memorable series of dry erase board messages. (The “HOPA dry erase girl” turned out to be a hired actress — in other words, the whole thing was a clever hoax.)