Jawbone’s UP3 Crams More Sensors Into A $180 One-Size-Fits-All Band

Almost exactly one year after launching the UP24 fitness tracking band, Jawbone is back with the successor: the UP3.

So what’s new this time around?

Most immediately obvious is the design. Gone is the signature, mostly-rigid design of all UP bands prior — instead, the UP3 is more like a watch without a watch face.

Gone is the annoying little plastic cap that covers the charging plug, so many of which have been left behind in hotel rooms — instead, you charge the device by matching a set of contact pins up against a bespoke USB cable (in other words, it’s still not microUSB or any other standard cable you have a million of.)

Most importantly, gone is the need to pick a “size” for your UP band. No more measuring your wrist to figure out if you’re a small, medium, or large — since it’s an adjustable watch style clasp now, it’s one size fits all.

Beyond the design tweaks, however, the UP3 brings some new tech into the mix:

Alas, the new tech comes at a bit of a price hike. Whereas the UP24 launched at $150 and eventually dropped down to $130, the UP3 will start at $180.

As for when it’ll ship… Jawbone will only say “later this year”. It’ll come in one color (black) at first, with more options in 2015.

But what about the UP24 that came before it? Is that device done for?

Not quite yet, but it’s getting there. Jawbone CEO Hosain Rahman tells me that the UP24 will continue selling through the holiday season, after which point it’ll be phased out.

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