Children’s Clothing Marketplace Totspot Raises $1.8M


500 Startups graduate Totspot is announcing today that it has raised $1.8 million in seed funding to expand its mobile marketplace for parents to buy and sell children’s clothing. The startup lets parents post pictures of goods they’d like to sell, a price, and simple description, and then takes a 20 percent commission when they match that item with a parent looking to update their child’s attire.

Totspot CEO Vijay Ramani told TechCrunch that the startup’s primary focus is to improve the quality and utility of its matching algorithms. If a parent generally dresses their kids in preppy, “Country Club Jr.” look, searches for “shirts” made in a specific size should prioritize button-down shirts and high-quality polos.

Like many startups, Totspot went with an iOS- and web-first approach to releasing its app. That said, Ramani told me that the seed round will allow the startup to bring on more mobile developers to prep for an Android release later this year.

GGV Capital led the round and managing partner Hans Tung will become a board observer at Totspot. Other investors include 500 Startups, AME Cloud Ventures’s Jerry Yang, and QueensBridge Venture Partners.