Apple is holding an event today in Cupertino that kicks off at 10 AM PT, and we’re already here at the Flint Center holding it down. Next to the theater is the giant cube-like white mystery building that Apple has constructed on the site specifically for this show, whose purpose is yet to be revealed. We’ll be posting photos and updates (with Matthew Panzarino on the keyboard and Darrell Etherington snapping the photos) throughout the event, and giving you a look at some of the pre-show fun as well, so stay tuned.
Ok, that’s about it folks, thanks for joining us.
And here comes U2. Taking nap.
Apple Pay also works with Apple Watch.
The Apple Watch also uses Handoffs to seamlessly transfer information back and forth between your Watch and Phone.
The Apple Watch starts at $349. There is inductive charging but no word on battery life. One comment from Cook early on that said ‘all day’.
“I use mine to control the Apple TV, another team member uses his as a remote for his iPhone camera” – Tim cook.
And remember, these are just the built in functions of the Apple Watch. Developers will be able to use the features to create their own apps that use the internal sensors.
Essentially replacing most of the activity tracker functions out there with this device.
Apple is now going through the health aspects of the watch, in a video filled with attractively sweating actors.
An Apple watch unlocking hotel room door means that it has some kind of near field communication — likely it’s an iBeacon.
Lynch is now demonstrating a bunch of third-party apps that do cool things. A hotel app that lets you check in and automatically unlock your hotel room door.
You can also send a heartbeat to another watch, read in realtime.
Lynch is now showing off ‘digital touch’ which lets you set up two way communication. It lets you send taps back and forth, and draw sketches.
Apple’s map integration will give you subtle vibration signals that tell you to go ‘left’ or ‘right’ so you don’t have to look at you wrist to know which way to go.
There are interactive emoji that you can use to change the expressions of, which is crazy.
The Apple Watch will suggest messages to reply to those who send you iMessages with by analyzing the text. You’ve got emoji you can reply to people with.
Notifications will be sent to the watch will let you quickly reply to them.
Glances is a quick look mode for Apple Watch that lets you swipe up to see quick stuff like calendar appointments or music playing.
Apple’s ‘analog’ watch face features a sweeping second hand like the best watch mechanisms.
Apple’s ex-Adobe exec Kevin Lynch is showing off some of the different watch faces.
An iPhone is required for Apple Watch, so not standalone.
That’s two sizes, 3 casing materials and constructions and 6 band types total.
The Apple Watch Edition is 18k Gold.
The sport edition is 60% stronger.
There are also three kinds of casing including a polished watch made of stainless steel.
There are two sizes of Apple Watch, larger and smaller for bigger and smaller wrists.
There’s a leather strap as well that has a sporty feel. There’s a leather ‘modern’ buckle that has a softer feel. there’s a simple leather silver buckle and a stainless steel band as well. There’s also a chain loop that’s infinitely adjustable.
The watch straps are interchangeable very quickly.
The charging connector lines up with the back using magsafe, but requires no exposed contacts. so it’s ‘close charge’ wireless. Inductive.
There are infrared and visible light sensors that measure your pulse.
It uses a new chip called the S1 system.
The display of the watch is also pressure sensitive and there’s a special vibrator and speaker inside that gives you haptic feedback. It’s called the Taptic Engine.
You can share your heartbeat with others. Apple just invented the sexting watch.
Apple lets you share your heartbeat, taps and signals back and forth between two people.
There has to be a delay for the Apple Watch, regardless of manufacturing, because it’s an entire new developer language.
Jony Ive now in a video to talk about the watch.
The key to using the dial is not blocking the screen, which is tiny real-estate.
Apple has used the crown of the watch to control the interface.
Cook now talking about how just a regular watch interface from a smartphone wouldn’t work.
“With every revolutionary product that Apple has created, a revolutionary interface was required.”
“It’s also a comprehensive health and fitness device.
“We’ve invented new intimate ways to connect and communicate.”
“Apple Watch is the most personal device we’ve ever made.”
The video is showing off the iWatch in almost sensual detail, with every click and turn emphasized.
Here it is, the watch device. We’re getting closeups of the sensors
We’re getting a video of the new product. It begins in orbit above the earth. This isn’t hype at all.
“I am so excited, and I am so proud…it is the next chapter in Apple’s story.” – Cook
And now it’s time for the wearable.
Tim Cook rolls out Steve Jobs’ famous phrase. “We have one more thing…”
But Tim Cook says we’re not quite finished yet.
Apple just owned the intermediate payments industry by discarding their motivations and playing to its strengths.
Uber has a ‘Ride Now’ feature that lets you buy a ride with Apple Pay without even creating an account.
Apple is also going after online retailers with an ‘Apple Pay’ button alongside other payment options, which is huge.
Apple names a bunch of retailers including McDonalds, Whole Foods and Disney that are supporting Apple Pay in their stores. It’s also partnering with American Express, Visa and Mastercard to store your one time payment number cards in Passbook.
At least, not in the way that payments providers do.
This plays to Apple’s strengths in that it’s not interested in collecting user data.
Apple’s Eddy Cue says that the cashier doesn’t see your security code and Apple itself doesn’t see what you’ve bought or how much you’ve paid.
Apple’s new payments system called Apple Pay will store credit cards but not store their numbers. Instead you’ve got a device-specific account number. Apple emphasizes that you don’t have to cancel your card if the merchant gets breached, which is topical.
Now we’re on to payments and Apple is emphasizing the ‘difficulty’ of paying with credit cards. Cook flat out says that it is out to replace the wallet, and it’s starting with payments. It’s called Apple Pay.
And another Fallon Timberlake combo that plays off of the Health app.
Apple just played a new app with a ‘2001’ reference. It’s sung acappella by Justin Timberlake and Jimmy Fallon.
The new iPhone 6 starts at $199 for 16GB but jumps to 64GB at $299 and 128GB at $399. The 6 Plus is $299/16GB, $399/64GB and $499/128GB
“These are the best phones ever made,” says Apple’s Phil Schiller. There are no qualifiers there.
So some very nice selfie improvements, you could say.
The Facetime HD camera gets a new sensor (same resolution) and much better light gathering. It also gets a ‘burst selfie’ mode, which will let my daughter fill up my camera roll even faster.
Video modes on the iPhone finally gets continuos auto-focus while shooting video.
Time lapse photography has been improved and there is now a ‘cinematic’ stabilization mode which will likely crop and auto-center your video images.
That’s actually really cool, because it’s hard to gather enough light to shoot that quickly.
The iPhone slow mo video mode has been improved to 240fps, which is incredibly quick — meaning very, very slow motion.
The iPhone 6 Plus will have one additional feature in its camera: Optical image stabilization. While this is very nice to include, and will help a bit, the small ‘throw’ or movement distance of the element in the iPhone will likely not be nearly as effective as stabilization in your SLR lens.
Apple’s new camera looks pretty fantastic. They kept the pixel count the same but increased the image quality, pixel micron size and more. One of the big things here is phase detection autofocus, which SLRs use, having that in your phone will make focusing much quicker.
Schiller now talking about ‘sustained’ performance of the processor by not overheating. This is good for gamers playing long sessions. Now we get the jello mold graphic showing off ‘Metal’, its new graphics API. Samsung’s new 20nm process is at work in the A8 it looks like.
Apple is now on to the A8 processor, Schiller jokes that the 2B transistors in the new processor is a ‘lot more’ than the A7. New processor has a lot more performance. Schiller can’t resist showing a couple Bezos style charts with no y axis.
Apps will be upscaled automatically to the larger size phones so people can use the apps full screen automatically. Developers can do ‘special work’ to take advantage of the larger displays and the new horizontal modes.
The larger phone has a swipe mode that allows you to navigate many apps by swiping left and right from the edges of the screen. The new iPhones have a mode called ‘reachability’ which allows you to ‘double touch’ (not tap) the home button to bring the interface down within reach of your thumb.
The horizontal mode on the 5.5″ has a horizontal home screen, and horizontal modes in Mail, Messages and other apps. There are even more shortcut keys on the keyboard.
The larger iPhone has a different interface completely from the smaller iPhone. Both in vertical and horizontal it will show more information.
Both of these phones are thinner than any Apple has ever made, at 6.9 and 7.1mm. That’s just thicker than an iPod touch.
The Apple slide says that they’re ‘ion strengthened’ glass, so maybe no Sapphire this time around.
The iPhone 6 has a 4.7″ 1334 x 750 326ppi display, the iPhone 6 plus has a 5.5″ 1920×1080 display. Apple is calling these both Retina HD displays.
Apple has just introduced two new models of iPhone. Stainless steel Apple logo, aluminum back, curved edges and two display sizes.
Oof, looks like technical issues are aplenty at the event right now. Even Apple’s own live stream is freaking out.
Perspective puzzles are spelling out a credo of sorts.
Apple is opening up with a new video that looks to be made in the same tone as the recent OK Go video.
There are a lot of ‘guests’ filling out the rest of the 1600-seat auditorium here at the Flint Center.
Journalists are limited to the last 5 rows, ike animals.
We’re inside the Apple event now, getting ready to start.
Even Apple’s senior vice president of Software Engineering Craig Federighi had to wait in line for event coffee.
Apple has shipped in tons of international help for this event. Dozens more PR team members and lots of volunteers to handle hundreds more invitees and press.
Apple’s event shirts are a questionable maroon this time. Maybe they just got stuck in the wash with a pink tablecloth.
10,000 TV cameras shooting b roll of a white cube. Pretty sure this is a viral promotion for a Man Who Fell To Earth sequel.