The company has just sent out invites for their seventh “Uncarrier” event, each of which has been intended to shake up some industry practice or another and coax potential customers into hopping on the T-Mo train by fixing some pain point. This next event will happen on September 10th at 1PM pacific.
All we know so far: the event’s tagline is “This time it’s personal”, and the event itself is taking place in one of T-Mobile’s own stores (as opposed to something like a theater or concert venue, where these things normally take place.)
These events are getting a bit hard to keep track of at this point, so here’s the “Uncarrier” history so far:
Uncarrier 1: T-Mobile launches its 4G LTE network, ditches annual service contracts
Uncarrier 2: T-Mobile expands their upgrade program to allow customers to upgrade their phones twice a year
Uncarrier 3: T-Mobile makes international data/texting free
Uncarrier 4: T-Mobile announces they’ll cover early termination fees for anyone willing to switch to their network
Uncarrier 5: T-Mobile starts a “Test Drive” program to loan potential customers an iPhone 5S for 7 days
Uncarrier 6: T-Mobile stops counting data used in select music apps against your monthly limits
In other news, September 10th is also my birthday. Maybe T-Mobile is just throwing me a birthday party. That’d be cool.