Forget about the rest of Samsung’s MWC offerings. The Gear Fit is about the most exciting product announced in Barcelona today. It’s the first Samsung wearable that has a legitimate chance of catching on.
The Fit is focused to the fitness crowd – natch – but it packs enough features to be a hit with the general consumer. Like other wearables in this category, the Fit tracks movement, heart rate and sleep patterns. But unlike other current products, the Fit is water-resistant and packs phone notifications, a timer, stopwatch and a sleek curved OLED screen.
Best of all it lacks all the nonsense found on its larger brothers. The Fit doesn’t sport a camera, speaker or a massive screen. It’s svelte and sexy just like a smartwatch should be.
With over 200m Galaxy S smartphones sold, Samsung has serious brand equity. If even a fraction of those owners opt for this fitness tracker over competitors, Samsung will have a hit.
Samsung has yet to reveal the price on the Fit and that could be the deciding factor here. If the Fit was priced under $200, say, $179 or $149, Samsung could have a big hit on its hands. With a smart feature set and the right price, the Fit could be the missing link from fitness device to smartwatch the market has so far been missing.