Apple’s No-Growth Q3 2013 In Charts
Apple just reported June quarter results, and as expected, sales were pretty flat — up just 1% from last year to $35.3 billion. It’s been a while since Apple has released any major new products, and it shows.
A few highlights:
- Apple’s iPhone business, which represents a little more than half of the company’s sales, did better than expected. Apple sold 31.2 million iPhones last quarter, up from 26.0 million during the same period last year.
- iPads, however, came up short: Apple sold 14.6 million during the quarter, less than the 17.0 million it sold a year ago. (Last year’s retina iPad had just launched, whereas this year there hasn’t been a new iPad, so that probably makes up some of the difference.)
- Mac sales continued to droop, though the new MacBook Air didn’t launch until June: Apple sold 3.75 million Macs in the quarter, a little less than last year’s 4.0 million. Still, Mac sales have likely peaked for good. (http://www.splatf.com/2013/01/peak-mac/)
Here’s a visual look at Apple’s June quarter, in context with the last several. The big picture: After a rapid growth period when the iPad launched and the iPhone was getting into the swing of things, growth has slowed down. It’s time for something new, and we should start seeing more activity from Apple starting this fall.
Dan Frommer is founder of SplatF (www.splatf.com), a tech news site, and City Notes (www.citynotes.io), a mobile travel startup. He previously helped create Business Insider, where he led Apple coverage. Follow Dan on Twitter at @FromeDome.
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