Tech-Powered Financial Planning Platform SigFig Gets $15M In Series B Funding

SigFig, the startup that operates a web platform for tracking and analyzing your personal financial investments, has secured $15 million in a new funding round.

The funding, which serves as SigFig’s Series B, was led by Union Square Ventures and Bain Capital Ventures with the participation of SigFig’s previous backers including DCM. This brings the total investment in SigFig to more than $20 million since it was founded.

SigFig’s co-founder and CEO Mike Sha told me in an interview last week that the money will be put toward growing out SigFig’s reach through additional partnerships — deals inked over the past year with USA Today and Yahoo Finance have been beneficial to the company when it comes to onboarding big groups of users, he said. At the moment, $75 billion in assets are being tracked on SigFig, which just launched its public beta in May 2012.

The new funding will also come in handy for growing SigFig’s staff, which currently has 30 employees. However, massive growth on that front isn’t in the cards — a big part of SigFig’s strategy that makes it different from traditional offerings is that it provides its portfolio analysis through technology rather than through human financial advisors.

I brought Mike Sha in to the TechCrunch TV studio to talk a bit more about SigFig’s growth so far and plans for the months ahead. You can check it out in the video embedded below: