Concert App Jukely Rallies Groups of Friends, Then Sells Them Tickets

Jukely is a social concert app that helps friends get together a group to see a show and then acts as the ticketing agent. After quietly piloting in New York, Jukely formally launched at Techstars Demo Day with plans to serve 200 cities worldwide — and to raise $500k today.

Whereas other apps like ThrillCall and Bandsintown match an individual with upcoming shows they might like, the point of Jukely is to focus on your core group of friends and connect fans with similar music taste. If two of your friends indicate they want to see a certain band play, you’ll get a notification and you can then all buy tickets.

Founder Bora Celik’s time as a concert promoter taught him a few things about the music industry: first, half of concert tickets are typically not sold, the equivalent of 24 billion dollars left on the table annually. Second, he noticed that getting people to a show was easy once they had a group together.

Although Celik says he doesn’t want Jukely to become known as a ticketing app — he wants people to come for the social aspect and stay for the easy purchase — you do in fact buy tickets through the app. Jukely makes direct deals with promoters and serves as a sub-promoter to the masses. It’s clubby like that: when you get to the door, you just say you’re on the Jukely list.

The plan is for Jukely to expand into creating awareness campaigns for artists’ managers and record labels. By pinging an artist’s superfans when there’s an upcoming show, they’ll also hit their friends in a ripple effect of notifications. When the artist goes on world tour, Jukely will be there every step of the way.

Celik says Jukely is currently talking with Groupme to see if there is a way to integrate the two. Outside of existing friend groups, there’s also the possibility of Jukely serving to organizing concert night meet-ups among people going to the same show or simply connecting strangers with the same taste in music.

In its pilot stage, Jukely saw 72% of users returning active, with 15% purchasing tickets. These numbers are solid, if a little revenue lean. However, if it helps build the popularity of live music it may just have a chance with artists, venues, and, most important, fans.