Productivity App Wunderlist Is Launching A Paid, Pro Version Aimed At Business Users


As the world of productivity and calendaring apps continues to get more crowded, one of the bigger players from Europe stepping up its game: Wunderlist, the to-do app with 9 million downloads to date, is planning to launch a Pro version of its currently free service. Initially aimed at helping with collaboration and task management for small businesses, Wunderlist Pro will be the first paid product from Berlin-based 6Wunderkinder, which has found a loyal following on around its concept of making an easy-to-use, super simple app — or, in the words of founder and CEO Christian Reber, your “best buddy,” and not a piece of technology.

In an interview earlier today, Reber told us that the app is due to go live next week, at which point they will announce pricing priced at $4.99 per month or $44.99 for a year of use — in other words, the subscription model you currently see around services like Evernote Premium and Evernote Business — with the app be free to download. In December, when 6Wunderkinder released a multi-platform native version of its productivity app, we noted that it had 3 million active monthly users. That cross-platform strategy appears to be paying off so far: he says that more than 30% of its active monthly users currently access Wunderlist on more than one platform. When the app is released 6Wunderkinder will be giving out more details on current user numbers, Reber says.

The idea will be to offer services on the Pro app that are not available on the free version, and for that free version to continue to remain consumer focused, while the Pro version becoming increasingly an enterprise product.

Initially, that will mean a way of sharing and assigning tasks to other people in a specified user group, with new features trickling in over time: “We didn’t want to create overloaded project management software,” he writes in a blog post on 6Wunderkinder’s site announcing the news.

The approach is decidedly counter to much that we see in enterprise software today. “One thing we’ve learned in the last 2,5 years with building Wunderkit and Wunderlist is, we can only be great at something if we really try to focus on become outstanding at solving one single problem – and for us, that’s how people work and share tasks with each other. In addition, we know that users think the same. They want one product, to solve a specific problem they have.”

He says that there will be updates released with new features every 4-8 weeks — making good use of their new CTO, Chad Fowler, who they hired away from Living Social earlier this year. One of these will be increased security features demanded by businesses.

With apps like Sunrise, Donna and more now entering the calendaring and to-do space, picking up enterprise users is one way for Wunderlist to continue to differentiate itself, as he admits that calendaring, productivity, to-do, and work collaboration apps are “definitely colliding.”

But for now, he maintains that there are still distinct differences between apps that offer calendar-based reminders and those that are “to-do” lists, and those that are places to collect thoughts. In fact, in addition to openly wanting to emulate Evernote in its targeting of the business user, Reber tells us he loves Sunrise.

“It is an amazing app,” he says. “It’s connected to Google Calendar and sends me all my Google meetings in one go. Wunderlist is about things you need to get done.” In contrast, he believes that apps like Asana are more of a “definite” competitor to Wunderlist today. Even so, “Asana is focused on larger businesses and we are mainly in the consumer market today, focused on the best and simplest experience you can get.”

Wunderlist currently is available on iOS, Android and the the web, and Reber says that Windows Phone and BlackBerry versions are coming “soon.”

Here’s a video previewing how the new Wunderlist Pro app will look:

More TechCrunch

Ahead of the AI safety summit kicking off in Seoul, South Korea later this week, its co-host the United Kingdom is expanding its own efforts in the field. The AI…

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

9 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities