Fosbury Goes Beyond Apple Passbook Pass Creation, Making It Easy To Manage, Distribute & Track Campaigns, Too

Fosbury, a new startup helping companies design iOS Passbook campaigns, is launching its online DIY design and distribution platform today, which is being made available on a pay-as-you go basis. Although quite a few services in this niche have sprung up since the announcement of Apple Passbook’s mobile ticketing and couponing app last June, Fosbury’s angle is that it offers not just Passbook design tools, but rather an end-to-end platform for creating, managing, distributing and analyzing Passbook campaigns.

Plans to supports Samsung’s Wallet are also in the works.

The company provides assistance with template design, even allowing the import of assets from a user’s Twitter account. Customers can also upload their own images, adjust the pass and font’s colors, and more. After filling in details about the campaign, like the name, description, and number of passes you want to make available, for example, Fosbury then lets you add location-based notifications to the campaign.


That means that users will receive push notifications when they arrive at any of the locations entered. The passes can also be shared to social services like Facebook and Twitter, or the business can use an HTML-based code to place an “add to Passbook” button on their website or within their email newsletters.

Once the campaign is live, Fosbury’s online dashboard lets the company track how many passes have been opened, installed and deleted, and businesses can add or view credits to a campaign, as needed. (Credits are used to pay for the passes Fosbury helps distribute).


The company only charges for the passes which are installed, and offers 500 credits for free. From there, it’s $39 for 1,000 credits, $69 for 2,500 credits, or $99 for 5,000 credits.

“Every iPhone has Passbook, but the challenge is getting the coupons on the device,” explains Fosbury co-founder and CEO Lucas Tieleman. “Fosbury allows brands and retailers to easily create a mobile coupon that works with Passbook – and also enables users to distribute and analyze campaigns. Some tools focus solely on designing Passbook campaigns, but Fosbury covers the full spectrum,” he adds, explaining the difference between this, and many of the other Passbook solutions on the market today.

The company competes with a host of other services, including but not limited to, PassdockPassSourcePassK.itPasshop, WalletKitPassRocket, and PassWallet, for example, as well as Urban Airship acquisition PassTools (from Tello).


Founded in December 2012, Fosbury is a boostrapped team of three based in The Netherlands. Interested businesses can sign up here.