PayPal At The Pump – Payments Company Signs Deal With Gas Station Checkout Provider Gilbarco Veeder-Root

PayPal today announced that it has signed a deal with gas station checkout solution Gilbarco Veeder-Root, which will be implementing PayPal as a payment option at all their gas and convenience stores across the U.S. The initial rollout involves integration with Gilbarco’s Passport Point-of-Sale product, but the company says that going forward, PayPal will be integrated into its suite of media and merchandising applications.

“PayPal wants to be where consumers shop every day and by collaborating with Gilbarco, one of the leaders in the convenience store and fuel industry, it has the potential to put us into thousands of locations,” Don Kingsborough, Vice President of Retail Services at PayPal said in a release.

Gilbarco tells us that it has installed over 30,000 POS systems across North America which will now see PayPal integrations, to give you an idea of scale. Initial efforts will have users paying for their purchases either via QR code, or by entering in their fueling position into a mobile application.

This latest move follows last month’s announcement with another point-of-sale and hardware maker NCR, which said it would integrate PayPal into several products, including NCR’s Mobile Pay application, NCR’s Online Ordering system, and more. That announcement was primarily aimed at increasing PayPal presence in the restaurant and hospitality space, where NCR has great traction, but it also included integrations with NCR’s Convenience-Go (C-Go) app, a white labeled solution for gas stations and convenience stores.

However, the Gilbarco deal will have a much larger impact in terms of “PayPal at the pump,” so to speak, as the 150-year old Gilbarco currently works with 19 of the top 20 convenience store operators in the U.S. Mike Schulte, Gilbarco President in North America, said the PayPal mobile solution will become “a cornerstone of our suite of retail applications.”

PayPal has been quickly ramping up its efforts to find traction outside of online payments, with attempts to establish itself as a leading mobile payments provider at places where people shop out in the real world.

Previously, the company has announced partnerships with large retailer chains, including Famous Footwear, Dollar General, RadioShack, Abercrombie & Fitch, Advance Auto Parts, Aéropostale, American Eagle Outfitters, Barnes & Noble, Foot Locker, the Home Depot, Jamba Juice, JC Penney, Jos. A. Bank Clothiers, Nine West, Office Depot, Rooms To Go, Tiger Direct and Toys “R” Us, and others. The company said last month it has agreements with 23 merchants to offer its service in-store as of the end of 2012. Twelve of those twenty-three are now live, totaling 18,000 locations.