Video editing app Videolicious was designed to allow users to create interesting videos on the fly by stitching together multiple photos and short video files. Thanks to an easy editing tool, the app been adopted by enterprise customers who are using it for internal and external communication, sales, and marketing. With that in mind, Videolicious has just released a new version of the app to provide businesses with more tools to provide branded videos and to better manage them in their publishing workflow.
Unlike other mobile video editing apps, Videolicious has taken steps to try to corner the enterprise market, rather than just go after consumers. The reason? Well, that’s where the money is. And it’s actually done pretty well — the startup has more than 1,500 business customers signed up to the platform after launching its business offering last summer.
One vertical where Videolicious has gotten a lot of attention is in the real estate market, where brokers and real estate agents can use the app to quickly create video previews of properties that they’re looking to sell or rent. One of the biggest Videolicious clients is Coldwell Banker, one of the biggest residential real estate companies in North America.
With version 2.5, Videolicious is adding more business-friendly features to appeal to business users and enterprises. One key feature allows enterprises to add unified branding at the beginning or end of all videos created by their employees. Coldwell Banker agents, for instance, will have the same end screen with company logo and branding in the videos they create.
The new version also includes APIs so that enterprises can automatically pull videos created within the app into their content management systems. That means they don’t have to go through the trouble of manually extracting videos and then uploading them separately. The app also now has tools to allow managers or editors to review videos before they’re pushed live.
Videolicious has raised $1.4 million in seed funding from investors such as Howard Lindzon, Joanne Wilson, Amazon.com, Venture51, Ludlow Ventures, Trestle Ventures, Scott Ingraham, and Quotidian Ventures.