HootSuite Extends Its Social Media Wings With Evernote, Storify, Zendesk Integrations


HootSuite, the Vancouver-based developers of a social media management dashboard for enterprises and other power users, is adding three new outlets to the list of social networks that are supported on its platform: from today there will be plugins available for Evernote, Storify and Zendesk that will let users send content created natively for Twitter and Facebook to these three, on top of support already offered to manage interactions on Twitter, Facebook and other sites like LinkedIn for some five million users worldwide.

HootSuite notes that this is a development on how the App Directory has been used since its creation in 2011: originally it was intended as a dashboard “focused primarily on populating streams within HootSuite.” It says it will be adding more plugins to extend the new functionality even further, covering areas like customer support, CRM and publishing — putting HootSuite in much closer competition with the likes of Oracle and Salesforce, which are also converging on this area.

The move enhances HootSuite’s position as a social data management platform in its own right, and makes it a more relevant one-stop shop for companies looking to consolidate and monitor how it engages and gets mentioned across the whole of the social media galaxy.

The plugins are part of HootSuite’s free offerings.

HootSuite notes that the Evernote app plugin will give users the ability to save these conversations directly into Evernote notebooks. These notes, which can be viewed in a stream, can then be shared out to other social networks.

The Zendesk integration will mean that a particular Twitter or Facebook post can be instantly “actioned” with a ticket for work within the HootSuite dashboard, adding in elements like priority level or assign to specific users.

The Storify integration will mean that users can create Storify narratives directly from content being monitored via HootSuite, rather than resorting to a copy/paste process as in the past.

“We’ve decided to take its functionality to the next level, and have introduced plugin capabilities to increase the interaction possible between the HootSuite dashboard, and other external applications”, says Ryan Holmes, CEO of HootSuite, said in a statement. “With the addition of app plugins, we’re making it possible for our users to monitor their social media properties from the dashboard, then delegate messages for additional handling in external, third party applications. This tighter coupling between HootSuite and its integrated apps extends the power of both.”

HootSuite tells me that the App Directory has been “extremely successful” to date, with around 15% of new users adding at least one app in the first week of signing up for HootSuite. YouTube and Instagram are the most popular apps to date, it says.

It chose Evernote, Storify and Zendesk as its first three integrations because of a number of requests for current customers across its Free, Pro and Enterprise segments. “We also have great relationships with Evernote, Zendesk and Storify and they provide strong use cases for the plugin framework,” a spokesperson tells me.

There is some further integration work that may need to be done on HootSuite’s dashboard, which currently divides up content between “App Plugins” and “App Streams”.

App Plugins let developers and partners a way to tap into the social media content surfaced in HootSuite, by providing the ability to send individual pieces of social content (from native Twitter and Facebook streams) to 3rd party applications. Users can send specific tweets and posts from their HootSuite streams to 3rd party applications. (For example, Storify is an app plugin only)

App Streams, meanwhile, brings social content from outside apps into streams on the HootSuite dashboard can also be shared through the dashboard as well. (Youtube has app streams only.)

“Apps Streams and Plugins are not mutually exclusive and some HootSuite apps may have both an app stream and plugin,” a spokesperson tells me. (Evernote has both incidentally.)

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

1 day ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

1 day ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo