Krossover Makes Athletes, Coaches Smarter With Business Intelligence For Sports

Anyone who’s played competitive sports knows how important stats, analysis, and post-game film are. They’re an excellent way to improve both personally and on a team level, yet it usually takes a dedicated staff to push out rich, thorough analysis.

Luckily, a new startup called Krossover is ready to help solve that problem.

They call themselves “business intelligence for sports,” offering youth, amateur, high school and college sports teams fully indexed game footage within 12-36 hours of uploading. This includes searchable film, box scores, shot charts and drive charts, and thorough analytical reports for every player on the team.

The service also auto-generates a game recap story and a highlight reel, allowing the footage to be properly edited and syndicated to news sources. More sports will be added soon, but as it stands now, Krossover currently only supports basketball, volleyball, lacrosse, football and hockey.

The beauty is that you can refine searches to find all the clips where the point guard took a shot behind the three-point line, or the average time the quarterback was in the pocket before completing a pass. These stats themselves are certainly helpful, but having the ability to search through video and find clips based on certain criteria is invaluable to coaches and players alike.

Krossover boasts over 600 customers, including the title-holding University of Kentucky men’s basketball team, and expects to see that number expand to 2,000 within the year. It costs between $500 and $1,000 per season to use and is available to all, which means big money for Krossover. It costs the company approximately $7 per game to index the film.